Saturday, May 3, 2014

Coca-Cola Encourages Recycling In Dhaka With Arcade Game That Runs On Empty Bottles


Machines Let Users Plays A Video Game In Exchange For Used Bottles
Let's face it. Recycling has always been the right thing to do for the environment, but it's not fun—unless you turn it into a game.
 Or better yet, an arcade game.


 Coca-Cola built an arcade game machine that runs a Coke bottle-themed version of "Pong," with a twist: the machine accepts not coins but empty Coke bottles.
"When 15 million people don't care about recycling, the environment is sure to head towards slow but sure disaster. Coca-Cola wanted the people of Dhaka, Bangladesh to start thinking about recycling with an arcade machine that runs on empty Coca-Cola bottles. Surely, happiness doesn't end with an empty bottle of Coca-Cola," the company said in a YouTube video posted April 25.


In the video, the company said its "Happiness Arcade" went into action in six locations in six days in Dhaka.
The machine instructs would-be players to insert an empty Coke bottle to play the "Pong"-like game where Coke bottles took the place of the paddles.
During the campaign, Coca-Cola said thousands of bottles collected and turned into pellets to be reused again, "making a case of recycling one game at a time."
Grey Dhaka, the ad agency behind the campaign, said the campaign is ultimately "all about awareness-raising."
"For Coca-Cola, a brand that commands global attention and needs to be on the front lines both of acting sustainably and communicating sustainability, Happiness Arcade is a decent start,"

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